Who are we?

Parola is a different type of advisory led by senior leadership with hands-on experience managing $100M+ annual media investment portfolios for national and regional brands across North America and Asia-Pacific. Our perspective is shaped by building and operating media systems in fast-growing, highly dynamic markets—where scale, efficiency, and accountability must coexist.

With a strong connection to the Philippines and Southeast Asia, we specialize in Connected TV and programmatic media designed for the realities of the region: fragmented audiences, rapid digital adoption, platform-led ecosystems, and evolving privacy expectations. We understand how global media frameworks need to be adapted—not copied—to work effectively in local and regional markets.

Parola builds AI-driven outcome frameworks that emphasize signal quality, measurement discipline, and business relevance over vanity metrics. Our approach is intentionally practical: media should drive real growth, optimization should remain governed by human judgment, and measurement should support decisions that operators can confidently act on.

We place equal emphasis on privacy-safe measurement, designing frameworks that respect regulatory direction and consumer trust while still delivering clear, decision-grade insight. This balance is especially critical in emerging and growth markets, where long-term value depends on doing things correctly from the start.

Parola brings senior-level leadership, global operating experience, and a locally informed point of view—helping brands in the Philippines and across Southeast Asia build modern media systems that are scalable, resilient, and built to last.